While the art world is still “learning” blockchain, some museums have launched token sales and other innovative initiatives. In contrast, immersive experiences like VR are seeing a spike in popularity with more and more companies jumping on board. Why?
The “immersive van gogh exhibit locations” is a question that was asked by the New York Times. They are asking if people want to see a Van Gogh painting or be in one.
The growing emergence of innovative, immersive art shows has museum administrators looking over their shoulders with concern. At least five production firms are distributing about 40 immersive renditions of Vincent Van Gogh’s life and work throughout the United States, with certain cities, such as Dallas, hosting two competing Van Gogh immersives at the same time.
The problem is that museums, even those that allow free entrance, are fighting to rebuild their audiences as a result of the epidemic, therefore it irritates me that multimodal art events are selling out performances with tickets that match rock concerts and cost upwards of $100.
“These multimodal experiences are not art—they’re a type of entertainment,” said Max Hollein, director of the Metropolitan Museum of Art in New York, where attendance is presently approximately half of what it was before the epidemic. “We’re watching these things, but we’re not trying to be like them.”
Art aficionados in Dallas have two alternatives for seeing immersive presentations by the same artist. Visitors may grab a sunflower-covered cushion to sit on amid rooms coated in arty images at this one, the ‘Immersive Van Gogh Exhibit.’
Jonathan Zizzo/Getty Images
The developers of “Van Gogh: The Immersive Experience” in Texas claim that 100,000 tickets have been sold since October. Compare that to the adjacent Dallas Museum of Art, which is expecting barely 300,000 visitors for the whole year—roughly a third of pre-pandemic levels. Ironically, owing to its own Van Gogh display of olive orchards, which is the conclusion of nine years of curatorial study, the Dallas museum is seeing a tiny increase in foot traffic.
Cindy Parrish, a commodities trader in Dallas, believes Van Gogh to be one of her favorite artists. Rather of visiting the museum, she just spent $50 twice to view one of the Van Gogh immersives at a local Arlington field.
“When you go in, you’re like, ‘Oh wow!’” she said. “It’s more than simply approaching a painting—as it’s if you’re within one.”
“‘These multimodal experiences aren’t art; they’re a sort of entertainment,” says the author.
― Max Hollein, director of the Metropolitan Museum of Art in New York
As demonstrated in an episode of the hit Netflix program “Emily in Paris,” producers of immersive shows claim that their success demonstrates that younger people desire to be dazzled by art on a grand scale. Traditional museums, on the other hand, are spooked by the change, since they have always thought that visitors would prefer to stand in front of a genuine masterpiece rather than watch a projection of the same, no matter how large.
‘Van Gogh: The Immersive Experience’ producer Mario Iacampo says he sprinkles his performances with entertaining tidbits about the painters rather than taking an academic approach.
Exhibition Hub & Fever/Dan Swartz/Photo
‘This is more than simply stepping up to a painting—you feel like you’re in one,’ says Texan Cindy Parrish, who spent $50 twice to go to a Dallas-area version of an immersive like this.
Exhibition Hub & Fever/Dan Swartz/Photo
Executive Director Nannette Maciejunes of Ohio’s Columbus Museum of Art said some people assumed the “Immersive Van Gogh Exhibit” was opening inside the museum rather than outside a former furniture shop, where a major display about Van Gogh’s art debuted last month. “It’s safe to Gogh,” said billboards touting the immersive display.
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Ms. Maciejunes described the situation as “awkward.” “Everyone in Columbus is talking about Vincent Van Gogh right now, and they’re referring to either us or them.” But theirs is a popular culture about art, while ours is an art exhibition.”
In cultural circles, such high-low distinctions have long existed, but museums should start viewing immersive shows as works of art rather than threats, according to Vince Kadlubek, co-founder and director of Meow Wolf, a New Mexico-based art collective that began experimenting with immersive art spaces more than a decade ago. According to Mr. Kadlubek, the Meow Wolf interactive exhibitions in Santa Fe, Las Vegas, and Denver are on target to attract 1.5 million people this year.
Right before the Columbus Museum of Art debuted its own Van Gogh display, which features 17 paintings by the artist, including 1888’s ‘Tarascon Stagecoach.’
Photo courtesy of the Columbus Museum of Art
“If the broad audience enjoys something, it’s entertainment,” he said, “and that’s a bad term to individuals who believe art must have an aura of specialness or exclusivity.”
Mario Iacampo, producer and creative director of the “Van Gogh: The Immersive Experience” team at Exhibition Hub, stated he came to the project in 2017 having a history in creating the Canadian light show Cavalia, not art. Van Gogh was chosen because he wanted an artist with worldwide appeal and a big oeuvre (Van Gogh did over 900 paintings) that would transfer well to social media.
“‘As much as we admire museums, they’re a frigid setting where you’re supposed to know all there is to know about art when you come in.’
— Mario Iacampo, Exhibition Hub’s producer and creative director
Mr. Iacampo said he based the plot of his version on “interesting facts” about Van Gogh, such as the 700 letters he sent to his brother. He also made sunflower backgrounds for people to stand in front of for pictures.
‘Van Gogh: The Immersive Experience’ features bean bags, sweeping classical music, and spoken quotations.
Exhibition Hub & Fever/Dan Swartz/Photo
The formula is as follows: Mr. Iacampo’s Van Gogh immersives have sold 3.5 million tickets in 13 countries over the last four years, with plans to open in at least six more U.S. locations shortly. According to him, the original design costs roughly $1 million, but it costs significantly less to put up in many places, a business strategy similar to circuses or rock concerts.
“As much as we admire museums, they’re a frigid setting where you’re supposed to know all there is to know about art the moment you walk in,” he added. “With us, there is no learning curve.” You go in and listen to his narrative.”
Ms. Maciejunes, the museum director in Columbus, intended to perform some research by attending a Van Gogh immersion, but she ended up taking notes rather than punches. She was especially taken by one large primer on impasto, or his way of heavily layering paint, which she studied in more depth than her museum had ever done. However, she claims that digital projections do not improve long-term study on artists and that they reduce the difficult labor that curators generally perform.
Curators at the Dallas Museum of Art spent nine years researching and managing art loans in order to bring together for the first time 10 specimens of Van Gogh’s olive-grove paintings.
Photo courtesy of the Dallas Museum of Art
The 15 olive-grove paintings Van Gogh made in 1889 took Nicole Myers, senior curator of European art at the Dallas museum, nine years and a team of 20 academics and conservators to reorganize. The resultant exhibition is the first time all ten samples have been exhibited together in public.
Ms. Myers grouped many paintings in an oval gallery painted deep purple to create an intimate environment. There is no music playing or bean bags strewn on the floor, unlike the other Van Gogh exhibits in town. Ms. Myers said, “We wanted to lure you in so you felt like you’re encircled by an olive grove.” “I don’t like to use the term immersive, but we wanted to do something unusual.”
Kelly Crow can be reached at [email protected]
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The “van gogh alive tour schedule usa” is an immersive art museum that allows the user to see and experience a piece of art in the same way as if it were still alive. The idea of this type of museum has been around for a while, but recently there has been more interest in these types of museums.
Frequently Asked Questions
Which is better Immersive Van Gogh or Van Gogh: The Immersive Experience?
A: Van Gogh is better because it allows you to immerse yourself into the art, whereas Immersive Van Gogh does not allow for this.
Is Van Gogh immersive experience worth it?
A: Van Gogh is a short story, but its definitely worth reading.
What is special about Van Gogh Museum?
A: Van Gogh Museum is a museum in Amsterdam, Netherlands. It houses the worlds largest collection of paintings by Vincent van Gogh and other Impressionist masters such as Claude Monet and Edgar Degas.
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